Project: HEAD UP!

Date: 08.2012
Type: Contribution
Project typology: Video
Length: 1 minute
Location: Venezia, Italy
Authors of the video: INTERMOTIONAL // www.intermotional.com

We were invited to join Atelier Mass’s ‘HEAD UP!’ project at the ICR Romanian pavilion from Venice Biennale. As the other utopia-fan architects invited, we participated with a short video and an interview regarding the Romanian utopia!

The idea of the project was represented as a graphically translated evolution/involution of the Romanian society through the filter of its housing architecture. Quite abstract approach from INTERMOTIONAL, that we appreciated as an excellent graphical critique to Romanian’s always present tendencies to make the same mistakes over and over again, while yearning at what defines us best: nature, simplicity and fellowship. A never ending, but somehow optimist, turmoil.

Main event:
Opening: Monday, 27 August 2012, 18:00, Noua Galerie a Institutului Roman de Cultura si Cercetare Umanistica, Venezia, Italy (Cannaregio, 2214 / 30121, Venezia)
Authors: Silviu Aldea, Marius Catalin Moga, Camelia Sisak and Tamas Sisak, Atelier MASS
Curator: Silviu Aldea
Open: 28 August – 25 November 2012, from 10am to 6pm
Location: http://goo.gl/maps/z8gDZ

FOR:
Team: Alex Cozma, Oana Simionescu

Collaborators:
ATELIER MASS, INTERMOTIONAL